Iceberg Interactive and Advantage sign Distribution Deal for the United Kingdom

Haarlem, The Netherlands – 16 July 2009 – Fast expanding videogame publisher Iceberg Interactive and British distribution firm Advantage have signed a distribution deal. Advantage has already started selling Iceberg titles to indies and several larger accounts, with eye catching titles such as Ship Simulator 2008 Collector’s Edition (PC), Restaurant Empire 2 (PC) and Poker Simulator (PC/Mac). The much anticipated horror shooter Killing Floor (PC) can already be pre-ordered as well, releasing 1st week of August.  At least 7 further titles, both for PC and console, will be released in the 4th quarter of 2009.

Erik Schreuder, CEO of Iceberg Interactive says: “We are very excited to have Advantage represent us in the UK and I am certain they are the right company to accomplish the level of sales we anticipate.”

Max Butler, General Manager at Advantage Distribution added: "Iceberg Interactive are an ambitious publisher with a strong vision and catalogue of products with good solid content that makes for great gaming experience. We are delighted to have been chosen to help make this vision a reality and to further establish Iceberg with the core gamers within the UK. We are particularly pleased that Iceberg has recognized the experience that Advantage have with the independent sector. Historically this is a key retail channel when it comes to breaking new publishers and the  independents have affinity when it comes to understanding the needs of the PC gamer."

About Advantage
Advantage opened in February 2003 and was created with a remit to fulfill the needs of publishers and retailers within the interactive entertainment industry in the UK - Europe’s largest gaming marketplace. Based in Solihull, West Midlands, Advantage Distribution offers direct and effective distribution for all computer and video gaming formats into UK retail channels. Advantage Distribution offers dedicated, experienced and proactive management and a sales team that delivers a fast, flexible and cost effective service to the interactive entertainment industry. From our National Distribution Centre situated at the Centre of the national Motorway network, Advantage can access UK national and independent retailers on a daily basis.
http://www.advantagedistribution.co.uk