Haarlem, The Netherlands –14 November 2011– In anticipation of the upcoming release of the  MMO TPS blockbuster game APB Reloaded, videogame publisher Iceberg Interactive and GamersFirst have released a brand new cinematic trailer. The anarchy of APB Reloaded comes to life in this ultraviolent live action trailer. Hot girls and blood splatter arrive in equal measure with this tribute to the good old-fashioned shootout.

Get a taste of the life in APB Reloaded and stream the trailer now at the Iceberg Youtube Channel:

There’s trouble in the city of San Paro, and players have to put an end to it – or maybe it might be more fun to make things even worse! APB Reloaded is a Free2Play massively multiplayer online third-person shooter game taking place in the modern-day fictional city of San Paro. This open-world environment challenges players to find their way through a city in a state of near anarchy. Players can take up the role of either a Criminal or Enforcer to commit or stop petty crimes and gain notoriety within their own organizations in order to control the city. Be it on foot or from the driver's seat, APB Reloaded melds player-on-player combat within the immersive city teetering on the edge of total chaos. Powered by Epic’s Unreal 3 engine, APB Reloaded features a robust set of customization tools second to none, providing gamers the ability to create the exact look of their in-game avatar, personalized symbols, clothing, vehicles and in-game music.

The €19.99 retail version of APB Reloaded will include more than €35 worth of in-game items, including a permanent in-game high-performance vehicle, a permanent in-game weapon and 30 days of premium access that provides increased cash rewards, reputation gains and a 20 percent in-store discount. APB Reloaded will be released February 2012 in European retail.

To get up-to-date information on GamersFirst and APB Reloaded’s Community and Fan Pages, check out the following links:

Facebook – http://www.facebook.com/APBReloaded

Development Blog – http://apbreloaded.blogspot.com

Website – http://www.gamersfirst.com/apb/    

Twitter – @APB_Reloaded @GamersFirst

Iceberg page - www.iceberg-interactive.com

Key Game Features

• Fun and engaging online action in a highly detailed interactive city

• Revolutionary customization system – players create their own avatars, music and vehicles, and can modify them extensively

• Unique game play mechanics with each “action district” supporting two rival factions, 100 players in 25 teams, 250 cars and 1,000 NPCs

• Each game world handles 10,000 players

About GamersFirst

GamersFirst, headquartered in Irvine, California, is the leading Free2Play® MMO game publisher in the Western hemisphere. GamersFirst has offices throughout the Americas, Europe and Asia. GamersFirst.com features the hit MMOG's Knight Online, Fallen Earth, Sword2 and War Rock and future hits including APB Reloaded, Hailan Rising, Victory: Age of Racing and Taikodom: Living Universe. Read more about the company and its games at http://www.gamersfirst.com.

GamersFirst is a subsidiary of K2 Network, one of the fastest growing companies in the fastest growing segment of the video game industry. Founded in 2001, K2 Network has established itself as a global leader in Free2Play online gaming, serving over 30 million gamers in 160 countries. The company’s portal, GamersFirst.com, offers a range of multiplayer online games as well as rich community features.